1. Core Competencies

Briefly list the specific areas of paid search and social advertising you specialize in:

Platforms: Google Ads, Microsoft Advertising, Meta (Facebook/Instagram), LinkedIn Ads.
Campaign Types: Search, Display, Shopping (e-commerce), Video, and Remarketing.
Budget Management: Strategic bidding strategies and daily pacing to optimize Return on Investment (ROI).

2. The Campaign Methodology

Explain how you approach building and refining campaigns:

Keyword Strategy: Deep-dive research into high-intent keywords and ongoing management of negative keyword lists to eliminate irrelevant traffic.
Ad Copywriting: A/B testing compelling ad copy and utilizing ad extensions (sitelinks, callouts) to improve Click-Through Rates (CTR).
Landing Page Optimization: Analyzing user experience to ensure clicks translate into tangible conversions (leads, sales, or sign-ups).